"Every piece in our shop is a conversation starter, a truth teller, and a reminder that being real is the most beautiful thing you can be."

Soft, comfortable, and guaranteed to start conversations about what really matters.

Start your morning with a reminder that flaws are features, not bugs.

Cozy companion that reminds you opening up is leveling up.

Stick your truth everywhere! Pack of 8 conversation-starting designs.

52 weeks of soul-searching questions.

For bad hair days and good truth days. Daily reminder to show up as yourself.

The bag that carries your groceries AND your truth. Made from sustainable materials.

Celebrating the cracks that let the light in. Limited run of
500.


"I wore my 'Raw Truth' tee to a work meeting and ended up having the most honest conversation with my boss about burnout."


"As a guy, I was hesitant about the 'vulnerability' hoodie, but it's become my favorite piece of clothing."


"I bought the sticker pack and put them everywhere. People always ask about them and it leads to the best conversations."
Join thousands choosing to show up real, raw, and
unapologetically themselves.
"When you wear our gear, you're making a life statement. You're telling the
world that authenticity matters."
Every purchase supports the movement and helps us spread more truth.
Let’s amplify your message, elevate your brand, and create real impact together.



